In the Media

The possibility of outrage over driverless cars

December 14, 2017

When a Mercedes-Benz official suggested last year that it would be better for a driverless car to save its driver even if that meant sacrificing multiple other people, the ensuing media coverage and public indignation quickly prompted the company to do damage control.

The episode highlighted some of the difficulties of gauging how the public will react to and accept driverless cars, Azim Shariff, assistant professor of psychology and social behavior, told Science Magazine.

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