Social Networks Vulnerable to Visual Trickery?

November 2010

Elizabeth Loftus, Distinguished Professor of Social Ecology, is quoted by CBS News about the susceptibility of the human mind and the potential for implantation of false memories. "Some of the studies we've done have shown that you can alter memory and affect how much people like something, and how much people are willing to pay for something," Loftus said. "I could see this affecting consumer behavior."

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