The Cove at UCI Applied Innovation 5270 California Ave, Irvine CA 92697
False memories, like true ones, have consequences. They affect people’s later thoughts, intentions and behaviors. In several studies, Elizabeth Loftus created false memories in the minds of people compared them to true memories, and discovered that once planted,the false memories look very much like true memories: they havesimilar behavioral characteristics, emotionality and neural signatures. Come join the ChangeMakers and hear from Dr. Loftus as she discussesher findings that raise important questions: If false memories
can be so readily planted in the mind, do we need to think about “regulating” this mind technology? And, what do these pseudomemoriessay about the nature of memory itself?